By definition, behavior modification is an approach to the assessment, evaluation and alteration of behavior. More simply put, it’s a way to help ensure you get the results you want by rewarding the actions and behaviors that lead to them.
From an organizational standpoint, the greatest potential for success comes when there is a clear understanding of shared goals and responsibilities amongst all stakeholders – and also a motivation to achieve those goals.
gBehavior’s customized performance improvement solutions succeed because they help companies meet both of these criteria.
The Foundation of Success
We believe that behavioral change is most successful when employers consistently use the following principles in their everyday business operations:
- Realize that the message is about the messenger:
Have organizational officers clearly identify and communicate standards to all employees in the most efficient and widespread manner possible.
- Base productivity and results on SMART Performance objectives:
Specific
Measurable
Achievable
Realistic
Timely
- Get everyone on the same page:
Effective performance occurs when meanings meet between employer and employee, so that the entire organization is able to focus on meeting its mission, values, and financial goals.
- Recognize that communication is essential:
Whether you are rewarding or not rewarding your employees, both tactics are significantly influencing their behavior and results.












